Every sale, traced to the ad that booked the call. Counted in cash collected
Atlas joins the ad click, the application, the booking, the setter's call, the closer's call and every Stripe payment into one buyer, so you can see which ads book calls that end in cash.
We'll match your five latest sales to the ads that made them, or you don't pay.
A board of the calls booked for Tuesday, April 14, each with the ad that brought the lead and the setter who booked them with a closer. At 9:00 am Tomasz W., from the Meta ad Empty-chair VSL, set by Kofi for Renata, showed and closed, paying $8,700 in full. At 10:30 am Adaeze O., from the YouTube ad Front-desk teardown, set by Ines for Callum, did not show. At 11:15 am Brendan Q., from the Meta ad Owner Q&A, set by Kofi for Callum, showed without buying. At 1:00 pm Yuki T., from the Google search ad Practice growth search, set by Ines for Callum, closed on a plan and paid $2,900, the first of three payments. At 2:30 pm Marisol D., from the Instagram ad New-patient reel, set by Kofi for Renata, did not show. At 4:00 pm Gideon F., from the Meta ad Empty-chair VSL, set by Ines for Renata, showed without buying. By the end of the day 6 calls were booked, 4 showed, 2 closed and $11,600 was collected.
Every no-show and every unpaid close, counted by person
Build each stage from events your tools already record: the booking in iClosed or Calendly, the call and the deal status in Close or HubSpot, the payment in Stripe. Atlas counts people, so a lead who rebooked twice still counts once, and marks the drops that cost you a sale.
A five-stage funnel over the last 30 days: 138 people booked a call, 96 showed, 68 qualified, 31 closed and 26 paid. 42 did not show, 37 qualified without buying and 5 closed without paying.
Credit goes wrong between the booking and the cash
Your ads get credit for calls that never happen
Ad reports stop at the booking, so an ad that fills the calendar with no-shows can look like your best one.
Atlas ties each booking to the application and the ad click before it, and your funnel counts who showed.
The setter did the work, and the closer got the credit
Your CRM puts the deal under the closer's name, so the setter call that qualified the buyer never sits next to the revenue.
Atlas puts every call from Close or HubSpot on the buyer's trail, the setter's call before the closer's.
Closed deals get counted in full before the cash arrives
On a payment plan the CRM records the whole amount the day it closes, so a failed second payment never changes the number.
Atlas joins every Stripe payment, refund and failed payment to the buyer, so you see the cash collected.
Works with the tools you already run
Connect them on the setup call and add the Atlas pixel to your pages. Your setters and closers keep working in the tools they use now.
We'll match your five latest sales to the ads that made them, or you don't pay
Before you sign anything, Atlas runs on your real data. Name your five most recent sales on the setup call; we show where each one started and who closed it.
What sales-call businesses ask us
Yes. Atlas connects to iClosed or Calendly for bookings and to Close or HubSpot for calls and deals. A booking carries the lead's email, so Keyring joins it to their calls and Stripe payments automatically. If they applied on your Typeform first, the visitor ID in its hidden field joins their earlier ad clicks to the same buyer.
Bring your five latest closed deals
We'll show you which ad booked each call, and the setter and closer who worked it.