Show each client which of your campaigns made them money. Traced to the payment
Atlas joins your ad clicks to the forms, calls and Stripe payments in each client's own tools, so you can show a client the cash each campaign brought in, beside the leads you reported.
We'll match your five latest sales to the ads that made them, or you don't pay.
Your five campaigns for one client over the last 30 days, ranked first by the leads you reported and then by the cash the client collected in Stripe. By leads, the Meta ad Free 3D design offer came first with 486, then the Meta ad Before-and-after carousel with 213, the Instagram ad Cabinet color reel with 159, the Google search campaign Kitchen remodel search with 128 and the YouTube ad Walk-in shower tour with 74. By cash, Kitchen remodel search came first, with 13 of its leads paying $112,640, then Before-and-after carousel with 7 paying $51,920, Walk-in shower tour with 6 paying $38,460, Free 3D design offer with 4 paying $27,350 and Cabinet color reel with 3 paying $16,830. Together the five spent $34,180 and brought 1,060 leads, and 33 of those leads paid $247,200, 7.2 times the spend.
Your leads and your client's cash, in one funnel
Build each client's stages from events their tools already record: a visit from your ad, the quote form, the booking, the call in their CRM, the deposit in Stripe. Atlas counts people, so a lead who asked for a quote twice still counts once, and marks where each drop is.
A five-stage funnel for one client over the last 30 days: 14,860 people visited from your ads, 1,060 asked for a quote, 312 booked a design call, 241 had the call and 33 paid a deposit. 748 leads never booked, 71 did not show and 208 took the call without paying.
Three places an agency loses the trail
You report leads while your client counts cash
Your report stops at the form fill, so the campaign with the cheapest leads looks best, even when few of those leads ever pay.
Atlas follows each lead into the client's CRM and Stripe, sets each campaign's spend beside the cash its buyers paid, and sends those sales back to Meta and Google, matched to the click.
The client's CRM says the sale was a referral
Deal sources get typed in by hand, so a buyer your ads found weeks earlier lands as a referral, or with no source at all.
The Atlas pixel remembers the first touch for 90 days and keeps the ad click ID, so the trail shows your ad before the deal existed.
Every client runs a different CRM and scheduler
Deals sit in one tool and bookings in another, and the pair changes from client to client, so every report gets pieced together by hand.
Connect the CRM, forms tool and scheduler each client already runs. Atlas imports the full history of each and joins them into one record per buyer.
Works with the tools your clients already run
Connect each client's tools on the setup call and add the Atlas pixel to their site. Every client keeps the stack they run today.
Trace your own retainers to the source that brought them
Your agency sells retainers on calls too. Connect your own pipeline and trace each retainer from the first touch to the first payment, the way you trace a client's sale.
- The source behind each retainerYour own ads, videos and site visits join the prospect at the form they fill in, so each retainer traces back to where they first found you.
- Every sales call, in orderCalls and deals from Close or HubSpot sit on the prospect's trail beside the booking, up to the first payment.
- What each retainer has paidEach Stripe payment, refund and failed payment lands on the client it belongs to, and a retainer billed as a Stripe subscription shows up as one.
One prospect of your own, Ezra M., traced in order: he came from your YouTube video and read 75% of a case study on July 7, then on July 15 clicked your Meta retargeting ad, filled in your enquiry form, which carried his visitor ID as a hidden field and joined those visits to him, and booked a discovery call. He said yes on the proposal call on July 22, and his $4,250-a-month retainer started on July 29, 22 days after his first visit.
We'll match your five latest sales to the ads that made them, or you don't pay
Before you sign anything, Atlas runs on your real data. Bring one client's five most recent sales to the setup call; we show which of your campaigns started each one and who on the client's team closed it.
What agency owners ask us
Yes. Atlas imports each campaign's spend, impressions, clicks and leads from Meta and Google Ads and sets the spend beside the cash the client collected in Stripe, so the ROAS you show is worked out from payments.