See which ads bring the trials that convert. Even when they pay weeks later
Atlas joins the ad click, the pricing page, the trial, the demo, the HubSpot deal and every Stripe payment into one customer, so each renewal traces back to the ad that found them.
We'll match your five latest sales to the ads that made them, or you don't pay.
This window follows five of the 109 trials that started between June 2 and June 6 from their first day to day 35, each with the ad or post that first brought it in. Odette R. came from the Meta ad Shift swap demo, had a demo on day 3 and paid $79 a month on day 8. Signe H. found the Labor cost guide through organic search, had a demo on day 5 and paid $189 a month on day 13. Bram K. clicked the Google search ad Shift scheduling search, had a demo on day 6 and paid $189 a month on day 20. Kwabena A. came from the YouTube video Ten-minute schedule, had a demo on day 15 and paid $420 a month on day 31. Teodor N. came from the Meta ad Closing checklist reel and had a demo on day 11, but had not paid by day 35. Four of the five paid, 18 days from trial to paid on average, adding $877 in monthly recurring revenue.
Your funnel runs past the trial to the second payment
Build each stage from events your tools already record: a pricing page view, the trial form, the demo booked in Calendly, each payment in Stripe. Atlas counts people, so someone who started three trials still counts once, and marks where each drop is.
A five-stage funnel over the last 90 days: 11,840 people visited the pricing page, 1,962 started a trial, 604 booked a demo, 247 paid the first month and 211 paid the second. 1,358 trials never booked a demo, 357 people booked a demo without paying and 36 stopped after the first month.
Subscriptions lose their ad between the trial and the invoice
Google Ads counts the trial and never sees the payment
The first invoice lands in Stripe weeks later with nothing tying it to the click, so your campaigns learn from trial signups, paid or unpaid.
Atlas joins the trial to the Stripe payment and sends the paid subscription back to Google and Meta.
They started the trial on Gmail and paid from a work email
Your CRM holds a trial that never converted and a paying customer with no ad behind it.
Keyring flags the browser behind both emails and joins them into one customer once you say yes.
The last click takes the whole subscription
The plan gets credited to whatever they clicked last, like a brand search or the trial-ending email, so the ad that found them looks like it earned nothing.
Atlas scores every subscription under six attribution models at once, and switching takes a click.
Works with the tools you already run
Connect them on the setup call and add the Atlas pixel to your site, pricing page included. Your HubSpot pipeline and your Stripe plans stay as they are.
We'll match your five latest sales to the ads that made them, or you don't pay
Before you sign anything, Atlas runs on your real data. Name your five most recent subscriptions on the setup call; we show where each trial started and how long it took to pay.
What SaaS founders ask us
Yes. The pixel remembers a visitor's first touch for 90 days, and Atlas imports the full history of Stripe and every tool you connect, so the first payment lands on the same trail as the ad click and the trial.
Bring your five latest subscriptions
We'll show you the ad behind each one, back through the trial and the demo.