Rank every ad by cash. Then send those sales back to Meta and Google
Atlas imports each ad's spend from Meta and Google and follows every click to the call and the Stripe payment, so each ad shows the cash its buyers paid and the ROAS on it. Then it sends those sales back to Meta and Google, matched to the click.
We'll match your five latest sales to the ads that made them, or you don't pay.
Five ad creatives over the last 30 days, first sorted by the leads each platform reported, then re-sorted by the cash their buyers paid, each with its spend and its ROAS on that cash. By leads, the Meta image ad Handicap quiz came first with 512, then the Meta carousel Driver distance with 268, the Meta reel Slice fix with 231, the Google search campaign Lessons near me with 144 and the YouTube video ad Swing teardown with 58. By cash, Slice fix comes first with $34,700 on $9,400 of spend, a ROAS of 3.7. Swing teardown is second with $22,300 on $4,900, a ROAS of 4.6, then Lessons near me with $13,650 on $7,600 (1.8), Handicap quiz with $7,050 on $13,550 (0.5) and Driver distance with $5,800 on $6,850 (0.8). Across the five ads, $42,300 of spend brought in $83,500, a ROAS of 2.0, and the 34 sales behind that cash went back to Meta and Google as conversions.
Your ad questions, answered from the payment back to the click
Which ads made cash, and which only made leads?
TodayAds Manager counts the leads its own pixel saw, and the cash sits in Stripe under a customer ID.
In AtlasAtlas imports each ad's spend and joins every Stripe payment to the buyer whose trail starts at the ad click, so each ad shows its leads and spend beside its cash and ROAS.
Lives inCampaigns
Which ad gets the credit when Meta and Google both claim a sale?
TodayMeta and Google each credit themselves with the same sale, inside their own windows.
In AtlasEvery sale is scored under all six models at once, so first click credits the ad that started it and last click the touch just before payment.
Lives inAttribution models
Is the pixel firing, and is it catching click IDs?
TodayYou open the landing page in the browser's dev tools and look for the fbclid by hand.
In AtlasPixels shows whether the tracking is installed and firing, and every visit keeps its UTM tags and its ad-platform click ID.
Lives inPixels
Which creative starts the journeys that close?
TodayEach platform sees only its own clicks, so the ad a buyer met first gets lost behind the one they clicked last.
In AtlasAttribution Journeys shows the path each buyer took before paying, starting with the first ad they clicked.
Lives inAttribution Journeys
Put first click and last click side by side on the same sale
Atlas scores every sale under all six models at once, from first click to data-driven. Report on the one your team agreed on, and keep the other five open for the week Meta and Google both claim the same buyer.
- Six models, scored togetherEvery sale is scored under first click, last click, linear, time decay, position based and data-driven.
- Every ad on the trailThe YouTube ad a buyer clicked between the Meta reel and the Google search is on it, so the models that share credit count it.
- Switching is a clickChange the model and every ad's credit moves with it.
One $3,300 sale credited to Meta ads, YouTube and Google Ads under six attribution models. First click gives all $3,300 to Meta ads and last click gives it all to Google Ads. Linear gives each of the three $1,100. Time decay gives more to each touch the closer it sits to the sale: $660 to Meta ads, $1,056 to YouTube and $1,584 to Google Ads. Position based gives Meta ads and Google Ads $1,320 each and YouTube $660, and data-driven gives Meta ads $1,485, YouTube $1,155 and Google Ads $660.
Your Monday ad review starts from what each ad sold
Today
- Export Ads Manager and Google Ads, then match leads to Stripe payments by email in a spreadsheet
- ROAS in Ads Manager counts the purchases Meta's pixel saw, so a sale closed on a call days later never reaches it
- Meta and Google both claim the same sale, and the two reports add up to more buyers than paid
With Atlas
- Every ad already shows its spend and leads beside the cash its buyers paid, with ROAS on that cash
- First click and last click sit side by side on the same sale, with four more models a click away
- Last week's sales have gone back to Meta and Google, each matched to the click it came from
Send Meta and Google the sales their pixels never saw
A sale that closes on a call days after the click never reaches Meta's pixel. The Atlas pixel keeps the fbclid or gclid from each ad visit on the buyer's trail, and when the payment lands in Stripe, Atlas sends the sale to Meta and Google as a conversion, matched on that click ID.
- Every click ID on the trailEach ad visit keeps its fbclid or gclid, so a buyer who clicked three ads carries all three.
- Sent back to each platformMeta gets the sale matched on its fbclid and Google Ads on its gclid, the day the payment lands.
One buyer's trail in order. Declan M. clicked the Meta ad Slice fix on October 2, carrying its fbclid. On October 6 he clicked the YouTube ad Swing teardown, carrying a gclid, applied for the program in a Typeform that carried his visitor ID in a hidden field, and booked a call. On October 8 he clicked the Google search ad Lessons near me, carrying a second gclid. Imogen closed him on the call on October 9 and he paid $3,300 in full. The same day Atlas sent the sale back to Meta, matched on the fbclid, and to Google Ads, matched on the gclid.
We'll match your five latest sales to the ads that made them, or you don't pay
Before you sign anything, Atlas runs on your real data. Name your five most recent sales on the setup call; we show where each one started and who closed it.
What media buyers ask us
Yes. Atlas imports spend, impressions, clicks and leads from Meta and Google Ads, so each ad's spend sits beside the cash its buyers paid in Stripe. ROAS is that cash divided by the spend, and cost per sale is the spend divided by the sales the ad started.
Bring your five latest sales and the ads you think made them
We'll match each one to the ad that started it, then show how each of the six attribution models splits it.