Know which ads and offers pay you. Counted in cash, after refunds
Atlas joins every ad click, booked call and Stripe payment to the buyer behind it, so you can rank your ads and offers by the cash they kept and ask about it in plain words.
We'll match your five latest sales to the ads that made them, or you don't pay.
An AI assistant with Atlas connected answers three questions in plain words about the last 30 days, reading each buyer's Paper Trail from the ad click through the Typeform they sent, which carried their visitor ID, to their Stripe payments. Studio-ready quiz brought in $64,800 on $11,520 of Meta spend, a ROAS of 5.6, Career change $38,720 on $8,800 (4.4) and Free cueing class, the ad with the most leads, $18,180 on $15,150 (1.2). After refunds, teacher training kept $210,600 of the $221,400 it took, the mat course $40,940 and the Reformer workshop $13,440. 34 of 131 booked calls were never held, and 41 of the 97 held enrolled.
The questions you ask every Monday, answered from one record
Which ads made money last month?
TodayAds Manager reports leads and spend, Stripe reports cash, and someone matches the two by hand.
In AtlasEach Stripe payment sits on its buyer's trail, so every ad is ranked by the cash its buyers paid, beside the spend Atlas imports from Meta and Google.
Lives inConversion tracking
Which offer keeps its cash?
TodayRefunds sit in Stripe, a long way from the ad and the offer that sold them.
In AtlasRefunds and failed payments join the buyer who made them, so each offer shows what it kept.
Lives inRefunds
Where do buyers drop out?
TodayEach tool counts its own step, so the booking count and the call count never describe the same people.
In AtlasFunnels built from real events count each person once and recompute every hour.
Lives inFunnels
Can I trust the numbers?
TodayA sync that missed rows still shows a clean-looking total.
In AtlasAn import that couldn't fetch everything is marked incomplete, and a match on a phone number alone waits for your yes.
Lives inData Health
Rank every ad by the cash its buyers paid
Meta reports the leads its own pixel saw. Atlas follows each lead from the Typeform they sent, through a call or your checkout, to the Stripe payment. It ranks every ad by what its buyers paid and sends those sales back to Meta and Google as conversions.
- Leads beside cashThe ad with the most leads sits next to the ad with the most cash.
- Late sales still countA sale that closes on a call days later lands on the ad that started it.
- Sent back to the platformsMeta and Google learn from the buyers who paid.
Three Meta ads over the last 30 days. Meta reported Free cueing class as the best, with 702 leads, then Studio-ready quiz with 186 and Career change with 141. Atlas tracked the sales behind them: Studio-ready quiz made 12 sales for $64,800, Career change 9 for $38,720 and Free cueing class 35 for $18,180. Atlas then sends the 56 tracked sales back to Meta and Google as conversions, matched to the click.
Monday's numbers are joined before anyone opens a spreadsheet
Today
- Someone exports Ads Manager, HubSpot and Stripe into one spreadsheet
- Spend comes from Ads Manager, cash from Stripe, and the two get matched by name once a month
- Refunds never make it back to the ad report
With Atlas
- Ad clicks, booked calls and Stripe payments sit on one trail per buyer
- Each ad's spend sits beside the cash its buyers paid, so you can ask Claude which ads paid back
- Refunds come off the ad and the offer that sold them
See where booked calls fall through
Build each stage from events you already have: the application, the booking, the call held, the enrollment. Atlas counts each person once and recomputes every hour, so a fix you make this week shows in next week's numbers.
A five-stage funnel over the last 30 days: 48,750 visitors, 864 applications, 131 calls booked, 97 calls held and 41 enrollments. 733 applied and never booked, 34 did not show and 56 had the call without enrolling.
We'll match your five latest sales to the ads that made them, or you don't pay
Before you sign anything, Atlas runs on your real data. Name your five most recent sales on the setup call, from any offer; we show the ad that started each one and who closed it, a rep or your checkout.
What owners ask us
No. On the setup call we connect your Meta and Google ad accounts, your CRM (Close or HubSpot), your scheduler (Calendly or iClosed), Typeform and Stripe, and add the Atlas pixel to your pages. Your team keeps working in those same tools.
Bring your five latest sales
We'll show you which ad started each one and what each buyer paid.