atlas
The solution

One source of truth
for the whole business

Atlas pulls every revenue, ad, funnel, sales and social number into one command center, works out which records across your tools are the same customer, and answers questions in plain English with the receipts attached.

Request a seatSee pricing
11
views, one login
40+
sources connected
6
attribution models
1.8s
median answer

Your tools.One connected view.

Stripe
WooCommerce
Close CRM
HubSpot
Typeform
Jotform
Mailchimp
Google Analytics
Slack
Shopify
Meta
Facebook
Instagram
YouTube
Google Drive
Google Ads
Airtable
ActiveCampaign
Calendly
Zapier
Every view you need to run the business.
01 / The product

Eleven views. One login

Command center, guided data, revenue pacing, goals, funnels, channels, campaigns, sales teams, social and reports — built as one system, not eleven dashboards.

Command Center

Every number that matters. One screen.

Revenue, pipeline, ad spend, leads — all in one place. Open Atlas and know exactly where you stand. Instantly.

  • See revenue, growth, and spend updating in real time
  • Know which channels are actually driving results
  • Manage one brand or twenty without switching tabs
Revenue
$2.14M
+12.4%
Close Rate
34.2%
+5.1%
Total Leads
21,640
+2,140
Health
87/100
Excellent
Revenue · Last 30d
Live
−30d−20d−10dToday
Signals
3 new
  • Meta ROAS 5.2×above 3× target
  • Pipeline coverage 1.8×below 2× floor
  • NDR 108%6 cohorts rolling
Ranked by impactAll signals →
01 / 11
Built as one system.
02 / Deep dives

What each view is for

Every screen answers one operator question. Together they answer the only one that matters: what do I do next?

Command Center · Guided data

See where you stand. Then ask why

Revenue, pipeline, spend and leads on one screen, updated as it happens. Ask a question in plain English and Atlas does the math across every connected source, citing the rows it used.

  • Live KPIs with the delta that matters, not vanity totals
  • Ask Atlas: “Which campaign brought the cheapest customers last month?”
  • Every answer links back to the campaign, contact or charge it came from
app.reportingos.com/command-center
Revenue pacing · Goals

Know where the month lands before it ends

Gross, net and profit side by side, refunds and fees explained, and a daily run rate projected 30, 60 and 90 days out. Bind any goal to a live metric and Atlas tells you, by the day, whether you are on pace.

  • 30 / 60 / 90-day projections off your real daily run rate
  • Deductions itemised: refunds, disputes, processor fees
  • Goals wired to live metrics with the catch-up math
app.reportingos.com/revenue
Funnels tracking · Funnels library

Find the exact stage where deals die

Define funnels from real events — visited this page, submitted this form, booked a call, paid — and see conversion at every step. Run VSL, webinar and outbound funnels in parallel, each with its own stages and identity keys.

  • Stages built from real events, recomputed hourly
  • Biggest leak surfaced with the fix, not just the number
  • Cash per funnel at a glance, stage-level drill-down on click
app.reportingos.com/funnels
Channels performance · Campaigns builder

Stop funding what's failing. Scale what's winning

Spend, revenue and true cost per customer by channel, scored under six attribution models at once so you compare instead of argue. Build a campaign, grab a tagged link, and every click and dollar flows back to it.

  • First click, last click, linear, time decay, position based, data-driven
  • CAC per campaign against your target, flagged when it drifts
  • Auto-generated UTM links that feed the AI reports
app.reportingos.com/channels
Sales teams

Know who's crushing and who needs coaching

The full call funnel from Calendly, enriched with Close and HubSpot dispositions. Every setter and closer ranked by booked, show rate, close rate and revenue, so you spot the slide before the week ends.

  • Booked, showed, closed and revenue per rep, updated daily
  • Setters and closers ranked side by side
  • The briefing names who to shadow this week
app.reportingos.com/sales-teams
Social analytics · Stay notified

Reports that arrive written, not built

Weekly health, pipeline review and lead quality, written by Atlas from your unified data and delivered to Slack or email on your schedule. Social reach and engagement across seven platforms sit in the same feed.

  • Plain-English summaries with the anomalies flagged
  • Delivered on a schedule or pulled on demand
  • Top posts ranked by reach, tagged by format
app.reportingos.com/reports
The identity spine.
03 / Why it works

It joins people, not rows

Most reporting tools show you five dashboards side by side and let you eyeball the join. Atlas works out which records across your systems are the same human being, and asks you when it can't be sure.

  • Ad platform

    She clicked the ad

    click id · fbc_7a…

  • Website pixel

    She browsed six pages

    cookie · v_8f3a…

  • Typeform

    She answered the quiz

    sarah.p@gmail.com

  • Calendly

    She booked a call

    sarah.p@gmail.com

  • Close

    She was dialled four times

    contact · cont_9xk2

  • Stripe

    She paid $4,000

    customer · cus_Nf8s2

One identity
Sarah
6 records · 1 person
$4,000
attributed to the ad that started it

Strong clues decide

An email or a payment-customer id establishes identity outright. Two records that share one are the same person.

Weak clues never merge

Phones, cookies and session ids are suggestive, never conclusive. Families share phones; households share laptops.

Humans break ties

Ambiguous matches go to a review queue with a confidence score. Every merge is reversible, so a wrong call is never permanent.

Six attribution models scored on every conversionfunnel stages recomputed hourlyfull history, never a sample

Your data stays yours

  • Read-only, via OAuth

    Atlas reads from your tools and never writes destructively. Revoke access in one click from the source platform.

  • Exportable, any time

    Request a consolidated export of the unified dataset for finance, board reporting or your own warehouse.

  • Isolated per customer

    Encrypted in transit and at rest, never co-mingled, never used to train models.

Setup
< 5 min
Connected live on a call, on your real data.
Sources
40+
Stripe, Shopify, HubSpot, Close, Meta, Google and more.
Median answer
1.8s
Ask in plain English. Every answer cites its sources.
Reply time
24h
Every seat request gets a personal reply within a day.